About the brand

"Products made for denim connoisseurs by denim connoisseurs"

Traditions are kept but rules are broken. G-Star has always followed its own particular course in a well-established jeans market. Authentic details are the basis of G-Star jeans collections. Strong jeans-oriented collections form the basis of the brand. Each season the collection is refreshed by adding new designs and the constant development of innovative washings. Traditional and unorthodox. Rough and stylish. Pure and functional. G-Star Raw Denim.

From the beginning in 1989, G-Star has made an all-out investment in product development and has defined its own signature style with the revolutionary introduction of Raw Denim in 1996.